Every ordinary person is at least a little fake. The more social, the more fake. The most socially successful people are deepfakes. Look at politicians on video long enough and you’ll see what I mean. You will sense the uncanny valley.
It’s not even necessarily lying. Lying implies a kind of intent that is beyond shallow people. There’s no truth being concealed. What’s being concealed is the absence of any speech content as such.
This is why, when you hold people to their word, they get confused and upset. They simply don’t mean what they say, and they don’t even understand what it is to mean what they say.
“But of course I didn’t mean that!” they protest. “What did you mean, then?” And they can’t answer, because they didn’t mean anything by what they said at all – and can’t admit it.
The people who have trouble are those who take blue pills and such at their word. Those who live beneath the level of sincerity swallow a blue pill without digesting it, merely mouthing the platitudes without internalizing at all.
This looks like hypocrisy. Hypocrisy is immunization against the agreed-upon bullshit. It’s a shared lie that no one really believes. And it won’t do to ask why all this is even needed, because to answer would be to break the kayfabe.
Besides, I don’t think they even know why they do it. Unless it’s because everyone else is doing it, and you can’t fight it. And no one knows how – or even when – it got started. We were born into it.
(My theory of how it started: there were a handful of really crazy people that everyone was afraid to put in their place for some reason. So people became fake to appease them. This explains the content of the kayfabe – why it generally makes no sense.)
To get along, mouth the formulas as needed and then go about doing as you see fit. If you get called on it, defend your actions with bullshit, the same as everyone else. But you probably won’t get called on it, because no one cares what you do so long as you mouth the correct formulas.
In your heart of hearts, tell yourself the truth, but keep it to yourself. Nobody out there wants the truth. And above all, keep your complicity strictly verbal. Never actually try to do the silly things everyone is required to say. That can only end badly.
Truth is socially irrelevant at best. Sincerity is antisocial.
But if you should happen to meet someone who doesn’t do the kayfabe – is in fact outraged by the stupidity of it all – be gentle with him. Protect him if you can. He’s too good for this clown world. Resentful people will call him autistic, but you know he just has an unrealistic ethical code. And when our current society comes crashing down, you and he may just inherit the earth together.
And that will be the end of the kayfabe.
Deep, Dark Thoughts 
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